At My Royal Baby, we believe that softness starts with careful decisions. True gentleness isn’t just about what a product contains. It’s about what it doesn’t.

That’s why we carefully avoid many ingredients commonly found in conventional baby care. Not because it’s trendy to say “clean,” but because we know better.

At the same time, every ingredient we do use is selected for its natural origin, mildness, and proven safety. Even for the most sensitive skin. Because when it comes to your baby, nothing should be left to chance.

Many standard baby products contain ingredients like SLS, PEGs, alcohol, artificial fragrance, silicones, microplastics, and even chemical UV filters. These ingredients are often used because they are cheap or easy to formulate with. But they can dry out the skin, trigger irritation, damage the skin barrier, or worse.

We avoid all of them. Every single one. Not one of our products contains them.

Instead, we use plant-based oils and butters like olive oil, sunflower and shea. We use naturally derived cleansers from coconut and sugar. We add botanical extracts like lavender, rosemary, aloe vera, and Hypericum (St. John’s Wort), known for their calming and healing properties. We use safe, minimal preservatives only when needed. Our wipes are fragrance-free, alcohol-free, plastic-free and extra large. You need fewer per change, which means less waste and less irritation.

Clean doesn’t just mean what’s not inside. It means what’s chosen with care.

Product by product, here’s how we’re different:

Shampoo and Body Wash.
Most brands use harsh sulfates and synthetic fragrance. We don’t. Ours is made with ultra-mild, coconut-based cleansers, enriched with natural oils, and gently scented only with nature if scented at all.

Wipes.
Many brands use alcohol, perfume and even plastic fibers in their wipes. Ours are 100 percent biodegradable viscose, extra large, soft and soaked in a calming lotion with aloe vera. Fragrance-free. Plastic-free. Made for sensitive skin.

Anti-Lice Spray.
Most lice sprays use alcohol or synthetic fragrance, sometimes even pesticides. We use only essential oils like lavender, tea tree and peppermint. Gentle enough for daily use. No alcohol. No chemicals.

Sun Cream.
Most sunscreens for babies contain chemical UV filters and synthetic fragrance. We don’t use either. We rely on soothing oils and botanical extracts like Hypericum to calm the skin under sun exposure. No perfume. No hormone disruptors. No microplastics.

We don’t take shortcuts. We don’t follow trends. And we don’t put anything on a baby’s skin that we wouldn’t put on our own child.

Every ingredient we use is there for a reason. Every ingredient we skip, we skip on purpose.

That’s what makes My Royal Baby different.

Not just gentler. Smarter.