Meet our owner

Julia Feenstra

Started out of frustration

Our owner, Julia, started MyRoyalBaby from her own frustration. While on vacation, she discovered XL-sized baby wipes for the first time. Back in The Netherlands, wipes like these were nowhere to be found. Most options were too small, too dry, made with questionable ingredients, or caused rashes and red skin on sensitive baby bottoms.

She knew something had to change.

What started as frustration turned into a clear mission. After a two-year journey of product development, sourcing the right ingredients, setting up production, organizing warehousing, and building the online foundation, the first MyRoyalBaby XL Wipes were ready for launch.

And the response exceeded all expectations.

Thousands of parents embraced the concept of bigger, thicker wipes made with only the ingredients truly needed. The positive feedback not only confirmed the demand, but also strengthened the motivation to keep improving and expanding.

Today, MyRoyalBaby has grown into a complete care collection, with even more thoughtful products currently in development.

Baby Wipes

Our Selection of wipes contains our signature XL Wipes, aswell as our newest and highly loved Travel Wipes. Both these wipes are created using the same ingredients and material.

Daily Sunscreen

100% natural and gentle sunscreen with SPF 50+ that softly protects babies’ sensitive skin from the sun. Free from chemical UV filters and made with safe, mineral ingredients.

Hair Care

Our selection of hair care was developed to care for growing children with formulas that are mild, conscious and thoughtfully created.

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In the media

HOW ABOUT MOM

Julia Feenstra: ‘Toen ik moeder werd, voelde ik voor het eerst dat ik een doel had in het...

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QUOTE

Quote ging op vastgoedsafari, en bezocht Nederlanders die wél hun droomvilla op het eiland...

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QUOTE

Extra grote billendoekjes van Julia Feenstra zijn een hit: 'Hoe kon dit nou niet bestaan?!'...

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KEKMAMA

Influencer Julia Feenstra dacht dat ze was voorbereid op het moederschap, maar...

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