Press & Media

Everything you need to know about MyRoyalBaby, including brand information, product highlights and contact details for press and collaborations.

 

About MyRoyalBaby

MyRoyalBaby is a premium baby care brand focused on creating safe, transparent and high-quality products for modern parents. The brand was developed with a clear mission: to simplify daily baby care while maintaining the highest standards in ingredients, safety and usability.

What started with XL baby wipes has grown into a broader product range, supported by a fast-growing community of parents and caregivers. MyRoyalBaby products are designed for everyday use and are trusted by families across multiple countries.

 

Key facts

  • Founded by: Julia Feenstra
  • Brand: MyRoyalBaby
  • Category: Baby care products
  • Product focus: Daily essentials for babies and young children
  • Core products: XL Baby Wipes, Travel Wipes, Shampoo & Body Wash, Sunscreen, Lice Spray
  • Availability: Online and selected retail partners
  • Market: International

 

Founder story

MyRoyalBaby was founded by Julia Feenstra, driven by a clear and personal motivation to improve everyday baby care.

As a parent, she experienced firsthand how difficult it can be to find products that are both safe, practical and truly aligned with daily routines. Many existing options lacked transparency, contained unnecessary ingredients or simply did not meet the expectations of modern parents.

With MyRoyalBaby, her goal was to create a brand that parents can rely on without doubt. Every product is developed with a strong focus on safety, simplicity and usability, making daily care easier and more

 

Product highlights

MyRoyalBaby focuses on products that are used daily and require both reliability and quality.

The brand started with the development of XL Baby Wipes, designed to improve both usability and efficiency in everyday care. By offering a larger surface area, fewer wipes are needed per use, making them not only more practical but also more cost-effective over time.

This approach reflects the core philosophy of the brand: creating products that are simple, effective and truly add value in daily routines.

In addition to XL Baby Wipes, the product range includes Travel Wipes and a growing selection of care products such as shampoo & body wash, sunscreen and lice spray, all developed with the same focus on safety and usability.

 

Brand values

At the core of MyRoyalBaby are a number of key principles:

  • Transparency in ingredients and communication
  • Safe formulations suitable for daily use
  • Products designed around real-life routines
  • A strong focus on usability and consistency
  • Care together with a growing community of parents

 

Press assets

Press and media assets are available upon request.

These include:

  • Brand logos
  • Product images
  • Lifestyle visuals
  • Founder images

For access to these materials, please get in touch via the mail adres details below.

 

Contact

For press and media inquiries, please contact:

info@myroyalbaby.nl

We aim to respond as quickly as possible and are happy to provide additional information, materials or samples when needed.